the instapreneur-the beginning of the end of discounting-and the empire of design
posted by mcpIII and bht
no minimum orders-no warehouses.
designers can manufacture jewelery, boots, t shirts, furniture-anything and upload their designs to local, national and international factories who can instantly produce a product and warehouse it, ready to ship.
the key? powerful ecommerce, multi-level on line malls (aka amazon), and brilliant design.
examples of instant malls, instant design, and on-time delivery?
zazzle.com
styleshake.com
spreadshirt.com
with this new model, the designer-the able, superior designer, is king or queen: these much more creative low volume businesses become viable and with their viability, have the potential to save manufacturing.
big companies have gotten into the game: Lexus, recently used Blurb, an on-demand publisher to print 1800 copies of a book promoting the automakers’ green practices.
As everyone gains the ability to sell anything-the long tail of manufacturing, diminished, applies to retailing: on demand manufacturing, eliminating constraint, leads to product viability and less discounting.
Globalism, tempered by localism, begins to shore up manufacturers as they become inventory support hubs as well, and the tide turns.
More than ever, branding, hyper-niche focused message signaling to emotional, disparate consumers becomes vastly important.
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