Downtown L.A's Business Blog

-posted  by martin cavanaugh porter

Do not underestimate your reader.

Do not write short, overly colorful copy unless you are incapable of writing well.

Do not deluge your segment benefit list with daily blasts.

Do over-estimate your reader: consider them your equal plus.

Do write extensive copy that is fact-based, low in adjective use, and written in black and white (with careful color accents).

Do systemize your email send-offs: perhaps weekly.

Bottom-line: Provide valuable information that is interesting, factual which leads the reader to trust you and to seek you (and thus your product or service) out. Write factually and passionately. Write simply, in a straightforward way and if you feel emotionally charged by the topic, well, emote. Passion through facts, Emotions through topic choice will lead the reader to value your email marketing and subscribe to your newsletters and blogs, and eventually, come to your viral-video events and social networking events to personally seek you out.