Tarek Shaer: “Let them eat cake…”
- from the editor
It has come to the attention of The Downtown L.A Business Blog, it’s over 2000 readers, and the Chamber that you disapprove of the temporary banner that Hygge is using to promote it’s soft opening: That it is against HOA rules, and that you have denigrated Mr. Lee, calling him a cowboy.
Rules are important: they provide general guidance and insure the semblance of order in what would otherwise be an unruly world.
We are, however in a recession and Rasmus Lee, actually lives in South Park L.A and is a vital participant in the life of the community: he runs a brokerage, he has leveraged significant investments in Hygge, which will provide-finally-residents with an alternative to Starbucks, and he is thinking way-out-of-the box when it comes to forming alliances to bring this community-it’s residents-more services. Yet you have taken to writing him insulting letters calling him names (are we still in kindergarden Mr. Shaer?) because he has posted a temporary banner in front of the building.
The building will not fall down because of the sign. Luma will live to see another day. But because of Rasmus and Hygge, 40 full and part-time currently unemployed Angelenoswill have jobs, our cities’ tax base will be a little better off, and the residents of South Park L.A (are you a resident or a passive investor Mr.Shaer?) will have an added value addition to the community: A place to go, relax, drink coffee, and enjoy a Danish. Sounds quite nice, actually. The ripple effects of Hygge’s opening will be tremendously positive for South Park L.A.
Back to rules: Apparently, Mr. Shaer, you have not noticed that there is a recession and that our city is literally hemorrhaging with deficits, incompetent government, and that business is fleeing on a daily basis-and your worried about a banner? Do you live in the world we live in? Unemployment, tough-times-it’s rough out here-on the prairie-where the cowboys are.
You are correct, sir, the banner goes against HOA policy. So bloody what? When the shops are full, the foreclosure rates have fallen, and the growing number of families (projected to be 30-35% of South Park resident’s in the next 3-7 years) have the essential and meaningful services they deserve (for example a light, lively, glowing, glimmering Danish Cafe) perhaps you can loosen your tie, relax, a little, sit back and save the insults for the real enemies of South Park: The guardians of the Status Quo.
As far as South Park L.A is concerned: We need a few more cowboys-in fact a whole passel of them.
As far as your concerned, Tarek, the unemployed, the precise group of people that Rasmus would hire and apprentice in his bakery can just “eat cake…” You and that naive queen have a lot in common: Very little concern for real, working people.
Part 2 (tomorrow- “Dear Mr. Shaer, have you ever broken a rule? We think you have-we know you have.”






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