1. define success: it could just be, at this point, survival, or more-each business is unique. success could be getting out, clearing the decks and coaching soccer. it could be going back to school. it probably is growth, a focus on cash flow, and revenues. also…many independent business owners define success as not working for anyone else.
2. set strategy: strategy=focus, its about differentiating your business on multiple levels-this recession will clear the decks of mid-level players unwilling to engage in high-level branding and marketing, combined with excellent product or service. things will get uglier and winning will mean, conversely, being values driven. how are you different? think: your company, the target market, and the focus that narrows both.
use swot: strengths, weaknesses, opportunities, and threats-as bulletin points-keep it simple, be honest, be straightforward. clarity in each segment will lead to focus, which will be your strategy.
3. Be concrete, be measurable: who does what? what is the budget? what is the burn rate? how much does it cost? test everything and everyone. deadline everything. focus on prime-mover actions. re-focus (getting a little too focused?-no such thing). look at leads, look at who in your organization is focused on sales-on cash-flow-whatever their title, whatever their department. revise the business plan-all the time. use the business plan. plan and then be flexible enough to scrap all your precepts-but be in planning mode. planning=strategy=focus=success.
4. make sales-i know-sounds utterly, inane, insipid-but, make some bloody sales. use all the tools available: email mkt, the phone, walk your neighborhood, walk period. survive=talk, talk to people, hand out your business card-over and over and over again. smile. even when it’s tough. build your online identity: today, right now, give up on your mistrust of viral marketing: it works, use it. grow.get over it.
connect with those groups and people you would not, in any other time, normally hang with: drop judgementalism as much as you can. you need help, you need to make connections. you need to make connections now. keep them. how? by giving them at least as much as what you need from them-your time, ideas. give lots of good ideas. use your ideas as currency. ideas=$. so value your ideas, believe in them and ‘gift’ them to your ever growing list of connections.
5. be planning and revising all the time. make lists, keep notes-and, well focus.
today, brett and I will be filing the securities and exchange paperwork for the hopeRIZE fund: moving toward solution-first round financing for young, dynamic, highly innovative future GREEN ORGANIC entrepreneurs: core component attribute: the startup(s) must be HQ downtown southpark l.a. within the four block LUNA-EVO-EVO SOUTH-FLOWER STREE LOFT schema.
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